About

Our Purpose: Providing unequaled value throughout the insurance placement chain

SIGNAL Underwriting Inc. is an independently Canadian owned boutique Managing General Agent that brings unequalled value to our three customers:

  • Tailored insurance coverage and products for individual insureds​

  • Support and industry knowledge for our broker partners​

  • Expert underwriting for our insurance carriers

​​SIGNAL Underwriting Inc.:

  • Focuses on products where we hold the underwriting authority

  • Serves specialized areas of the commercial insurance market

  • Offers customized products for each industry segment

  • Brings 19 years of broking and underwriting experience

SIGNAL Underwriting is an approved Coverholder with Lloyd's of London, which was achieved within our first year of operation.  As well, we are a proud member of the Canadian Association of Managing General Agents (CAMGA) since 2021.   

 

SIGNAL is also a licensed MGA/Wholesale Broker with the Registered Insurance Brokers of Ontario, Alberta Insurance Council, Insurance Council of British Columbia, Insurance Council of Manitoba, FCSC of New Brunswick, Nova Scotia Finance and Treasury Board, the Insurance Council of Saskatchewan, and in Prince Edward Island.

SIGNAL operates in British Columbia as SIGNAL Underwriting Services.

Alexander Blair-Johns
Alexander Blair-Johns, FCIP, CRM, RPLU
Founder, CEO, Class Underwriter
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Alex has been in the insurance industry since 2002, spending his first 8 years as a commercial insurance broker working with commercial insurance programs and within the Healthcare and Life Sciences practice.

In 2010 he moved to underwriting where he managed a large portfolio of Healthcare, a variety of commercial insurance programs and a Life Sciences book of business.  Holding titles of Senior National Manager (Programs) and Professional Liability Lead, and AVP Healthcare and Life Sciences during his tenure.

In March 2021 Alex founded SIGNAL Underwriting Inc., a company that provides unmatched value to all three of its customers: the retail broker, the insured and the insurance company.

 

He currently holds the professional designations of Canadian Accredited Insurance Broker (CAIB), Fellow Chartered Insurance Professional (FCIP), Canadian Risk Management (CRM) and Registered Professional Liability Underwriter (RPLU).  As well as a principal brokers license with the Registered Insurance Brokers of Ontario, Alberta Insurance Council, Insurance Council of British Columbia, Insurance Council of Manitoba, FCSC of New Brunswick, Nova Scotia Finance and Treasury Board, the Insurance Council of Saskatchewan, and in Prince Edward Island.